About My Performance Marketing Work
I provide freelance marketing support while also working part-time with a global advertising agency. I specialize in Japanese market-focused Google and Meta (Facebook/Instagram) Ads for international clients, covering Japanese copy localization/creation, keyword research, creative feedback, and performance analysis.
I have managed advertising budgets ranging from USD $5K to $60K per month, achieving results such as a 56% CPA reduction in lead generation campaigns. My experience spans industries including SaaS, e-commerce, health & wellness, and cybersecurity.
Ad Campaign Management & Copywriting – Google
Clients:
- Figma: Ad copy optimization and campaign improvement recommendations.
- PDFGuru: Ad copy and landing page optimization, along with strategic recommendations.
- HR Internal Training Platform (B2B): Managed and optimized Google Ads.
- Global Identity Management Platform (B2B): Managed and optimized Google Ads.
- Biotechnology & Life Sciences Company (B2B): Provided campaign structure strategy consultation.
- Website Builder Tool (B2C): Developed campaign structure strategies and created ad copy.
- Children’s English-learning app(B2C): Localized LP and ad copy, resulting in repeat projects.
Ad Campaign Management – Meta Ad
Orthodontic

Orthodontic Initial Consultation Bookings
• Objective: Initial Consultation Bookings
• Monthly Budget: 600,000JPY
• Platforms: Meta Ads, Google Search Ads
【Responsibilities】
- Copy and Banner Creation
- Campaign Management and Optimization
【Results】
CPA 19,689JPY
CTR 2.02%
Furniture: e-Commerce

Furniture with Integrated Appliances
- Product Price: 36,000JPY
- Objective: Online Product Purchases
- Monthly Budget: 270,000JPY
- Platform: Meta Ads
【Responsibilities】
- Copy and Banner Creation
- Campaign Management and Optimization
【Results】
CPA 28,540JPY
CTR 4.62%
Supplement: e-Commerce

Gluten-free Supplement
- Product Price: 4,400JPY
- Objective: Product Purchases with a Focus on LTV
- Monthly Budget: 150,000JPY
- Platform: Meta Ads
【Responsibilities】
- Copy and Banner Creation
- Campaign Management and Optimization
【Results】
CPA 9,306JPY(Set of 2)
CTR 2.93%
Online School Promotion

Online school Promotion – Video Editing Course
- Objective: Free Seminar Sign-Ups
- Monthly Budget: 300,000JPY
- Platform: Meta Ads
【Responsibilities】
- Copy and Banner Creation
- Campaign Management and Optimization
【Results】
CPA 4,628JPY
CTR 1.85%