WORKS

About My Performance Marketing Work

I provide freelance marketing support while also working part-time with a global advertising agency. I specialize in Japanese market-focused Google and Meta (Facebook/Instagram) Ads for international clients, covering Japanese copy localization/creation, keyword research, creative feedback, and performance analysis.

I have managed advertising budgets ranging from USD $5K to $60K per month, achieving results such as a 56% CPA reduction in lead generation campaigns. My experience spans industries including SaaS, e-commerce, health & wellness, and cybersecurity.

Ad Campaign Management & Copywriting – Google

Clients:

  • Figma: Ad copy optimization and campaign improvement recommendations.
  • PDFGuru: Ad copy and landing page optimization, along with strategic recommendations.
  • HR Internal Training Platform (B2B): Managed and optimized Google Ads.
  • Global Identity Management Platform (B2B): Managed and optimized Google Ads.
  • Biotechnology & Life Sciences Company (B2B): Provided campaign structure strategy consultation.
  • Website Builder Tool (B2C): Developed campaign structure strategies and created ad copy.
  • Children’s English-learning app(B2C): Localized LP and ad copy, resulting in repeat projects.

Ad Campaign Management – Meta Ad

Orthodontic

Orthodontic Initial Consultation Bookings

• Objective: Initial Consultation Bookings
• Monthly Budget: 600,000JPY
• Platforms: Meta Ads, Google Search Ads

【Responsibilities】

  • Copy and Banner Creation
  • Campaign Management and Optimization

Results
CPA 19,689JPY
CTR 2.02%

Furniture: e-Commerce

Furniture with Integrated Appliances

  • Product Price: 36,000JPY
  • Objective: Online Product Purchases
  • Monthly Budget: 270,000JPY
  • Platform: Meta Ads

【Responsibilities】

  • Copy and Banner Creation
  • Campaign Management and Optimization

【Results】
CPA 28,540JPY
CTR 4.62%

Supplement: e-Commerce

Gluten-free Supplement

  • Product Price: 4,400JPY
  • Objective: Product Purchases with a Focus on LTV
  • Monthly Budget: 150,000JPY
  • Platform: Meta Ads

【Responsibilities】

  • Copy and Banner Creation
  • Campaign Management and Optimization

【Results】
CPA 9,306JPY(Set of 2)
CTR 2.93%

Online School Promotion

Online school Promotion – Video Editing Course

  • Objective: Free Seminar Sign-Ups
  • Monthly Budget: 300,000JPY
  • Platform: Meta Ads

【Responsibilities】

  • Copy and Banner Creation
  • Campaign Management and Optimization

【Results】
CPA 4,628JPY
CTR 1.85%